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How to List and Sell in Bulk Globally with Amazon: A Step-by-Step Guide for Indian Sellers




In today’s globalised world, international e-commerce is no longer limited to big brands. Thanks to platforms like Amazon Global Selling, Indian businesses — whether small manufacturers, wholesalers, or online sellers — can now reach millions of customers in countries like the USA, UK, UAE, Canada, and Australia with ease.

If you're a seller with a large catalogue or multiple SKUS, manually listing products can be time-consuming and inefficient. That’s where bulk listing and selling tools on Amazon come into play.

In this blog, we’ll guide you through the process of listing and selling your products in bulk globally through Amazon, helping you expand your reach, grow your sales, and scale internationally without setting up a physical store overseas.

What is Amazon Global Selling?

Amazon Global Selling (AGS) is an initiative by Amazon that allows Indian sellers to register and sell their products on Amazon's international marketplaces, such as:

As of now, Indian sellers can export to over 200+ countries and territories using Amazon’s global infrastructure.

What Does Bulk Listing Mean?

Bulk listing refers to the process of uploading and managing a large number of product listings simultaneously using Amazon’s listing tools or third-party software. Instead of adding products one by one, sellers can use Excel templates or API's to upload hundreds — even thousands — of SKU's at once.


This is especially useful for:

  • Large manufacturers

  • Exporters with multiple product categories

  • Brands selling variants (sizes, colours, styles)

  • Catalog resellers

Benefits of Selling in Bulk Globally

Here are some key advantages of listing and selling your products in bulk using Amazon Global Selling:

1. Faster Time-to-Market

Using bulk upload tools, you can list your entire catalogue in a fraction of the time it would take manually.

2. Reach Millions of Customers

List your products on global Amazon marketplaces and tap into a massive customer base without spending heavily on marketing or logistics.

3. Amazon’s Fulfillment Network

Use FBA (Fulfillment by Amazon) to store your products in Amazon’s international warehouses. Amazon takes care of packing, shipping, returns, and even customer service.

4. Payment in INR

Even when selling internationally, you get paid in Indian Rupees directly to your Indian bank account, thanks to Amazon’s currency converter.

5. Reduced Operational Hassle

With proper tools and templates, you can automate repetitive listing tasks, manage inventory updates, and improve efficiency.

Tools for Bulk Listing on Amazon Global Marketplaces

Amazon offers multiple options for sellers who want to upload listings in bulk:

1. Inventory File Templates

These are Excel-based files provided by Amazon, customized by category (like clothing, electronics, kitchenware, etc.). Sellers can download these templates, enter product details in bulk, and upload them via Seller Central.

2. Listing Loader and Inventory Loader

For experienced sellers, Amazon also provides generic file formats called “Listing Loader” and “Inventory Loader” for quicker uploads, price updates, and inventory management.

3. Amazon Marketplace Web Services (Amazon MWS)

This is a powerful API-based tool for automation. If you have your own ERP, CRM, or inventory management software, you can integrate with Amazon directly to upload, update, and sync listings.

4. Third-Party Tools & Software

If you're looking for user-friendly interfaces, tools like:

  • CedCommerce

  • ChannelAdvisor

  • GoKwik

  • Unicommerce

can help you manage multi-marketplace listings, pricing, and inventory from a single dashboard.

Step-by-Step Process to List and Sell in Bulk Globally

Here’s how you can get started:

Step 1: Register for Amazon Global Selling

Visit https://sell.amazon.in and apply for Amazon Global Selling. You'll need:

  • GST and PAN details

  • Exporter Importer Code (IEC)

  • Bank account in India


Step 2: Choose Your Target Marketplaces

Decide where you want to sell (USA, UK, UAE, etc.) and create an Amazon Seller Central account for each marketplace.


Step 3: Prepare Your Product Catalogue

Organize your product information, including:

  • Product titles

  • Bullet points

  • Descriptions

  • Images (white background, high-resolution)

  • SKU codes

  • Variants (colour, size, etc.)


Step 4: Download and Fill Bulk Upload Templates

From Seller Central, download category-specific templates. Fill out the required details in Excel, such as:

  • Product Type

  • Item Condition

  • Price

  • Quantity

  • Shipping details

  • Product IDs (UPC/EAN/ASIN)


Step 5: Upload the File on Seller Central

Go to “Add Products via Upload” in Seller Central, select the right template, and upload your completed file.

Amazon will process the file and display errors (if any) that you can correct and re-upload.


Step 6: Choose Fulfilment Option

Select whether you want to use:

  • FBA (recommended) – Amazon handles shipping and returns

  • MFN (Merchant Fulfilled Network) – You ship orders yourself


Step 7: Go Live and Start Selling

Once your listings are approved and inventory is available, your products will go live on Amazon international marketplaces.


Tips to Boost Sales After Bulk Listing

  • Use international SEO: Include region-specific keywords in your listings.

  • High-quality product photos: Use 5–7 images with a white background and lifestyle shots.

  • Competitive pricing: Research competitors in your target country.

  • Run Amazon Ads: Sponsored Product Ads can help new listings gain visibility.

  • Track performance: Use Amazon’s business reports to monitor orders, conversions, and returns.


FAQs

Q1. Do I need a warehouse outside India to sell globally? No, you can ship from India using

FBA Export or Easy Ship Cross Border options.


Q2. Is the IEC code mandatory? Yes, the Import Export Code is required to sell products internationally.


Q3. Do I need to register for GST in other countries? Not always. For many countries like the US and UAE, Amazon handles tax collection and remittance, but it varies by marketplace.


Q4. Can I list in bulk on multiple marketplaces at once? Yes, using tools like CedCommerce or MWS, you can sync listings across markets.


Final Thoughts

Global demand for Indian products is rising — from handmade crafts to fashion, home goods to Ayurveda. By leveraging Amazon Global Selling and bulk listing tools, you can take your business from local to global — faster, smarter, and more efficiently.

Whether you're just starting or already have a wide catalogue, bulk listing is your key to scaling exports. So don't wait — register, list in bulk, and start selling to the world!


Need help getting started? Contact our export experts to get personalised assistance in registering and setting up your bulk product catalogue for Amazon Global Selling.

 
 
 

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